Strength in Numbers
- May 9, 2019
- / Ravin Floyd Nettles
- / Post Tags
Superior Small Lodging of Florida (SSL) is an association of small, privately owned, hotels, inns, vacation villas, motels, and beach cottages.
SSL was created, to assist the smaller operators, of properties with 50 rooms and under, to put “heads in beds” at a more attractive rate. This association represents a diverse group of small lodgings, hotels, inns, cottages, bed, and breakfasts, condos and vacation homes that appeal to a myriad of vacation tastes.
After becoming a client in 2017, SSL launched a brand-new website in early 2018, FloridaSSL.org.
Once the new marketing site was completed, the association’s executive team, under the guidance of the consultants of DigiPro Media, created a list of goals to maximize the use of their website. This included maintain and empower existing clients; attract potential clients and partners; and to entice tourists to stay in these hotels while they are in Florida.
Empower Existing Clients
SSL used DigiPro Media’s Directory module to showcase each member of the association. The Directory Module allows each hotel to highlight their property through pictures, deals, amenities, TripAdvisor ratings, and more. Each hotelier has a unique login and can access their directory listing and modify it to add specials, new photos, amenities and more.
Attract Potential Clients
Through quality content creation, Superior Small Lodging can show potential members the value of joining the association. Member benefits on FloridaSSL.org include visibility on the search results page, a property profile page and a chance to be listed on the home page as a feature property. Members also work with the DigiPro Media team to ensure their profile pages are illustrating the property’s top amenities. The profile page can easily be linked to your existing website and social media.
FloridaSSL.org is an ecosystem of various type of hotels and inns that the traveler can search to find the perfect spot for vacationing. As the number of content increases on the site, the greater chance of vacationers finding the right hotel.
Superior Small Lodging of Florida (SSL) uses the DigiPro Media platform to offer its members custom member dashboards, website training and knowledge articles, and more. To learn more about Superior Small Lodging and to become a member check out the website.
Interested in a custom website? DigiPro Media specializes in building beautiful, accessible websites that are easy to maintain and can increase operational efficiency. Contact us at (850) 270-2904 or schedule a consultation.